Public Relations and Communications strategies are tailored to a specific client brief. Goals may include lifting brand equity and company value to extract a top sale price.
Digital - Social Media
Managing client social media accounts or working as collaborators and original content creators for Instagram and Facebook. This can include building and growing accounts, boosting content and daily management.
Business Communications has built strong relationships with one hundred and sixty five influencers/bloggers across multiple areas of interest, for example Lifestyle, Health & Nutrition, Family, Sports/Performance, Food, Home Improvement. We can research and create an influencer/blogger list specifically to fit your target market and brief and engage with them and their followers on your behalf.
Business Communications is an accredited Google partner, providing AdWords Search, Display and Remarketing services. Including innovative creative design concepts for banner adverts, that cut through the noise and communicate effectively with your target markets for the lowest achievable ‘cost per thousand’ reach.
Radio, Magazines, Newspapers, TV. Traditional media has not gone away. Traditional media channels occupy an important place for reaching specific demographics including affluent ‘baby-boomers’ 55–75 year olds, who hold the largest portion of the nation’s wealth and spending power across multiple retail and service sectors. For example, the Weekend Herald has 630,000 print-readers, those are very large numbers and many readers are 45–75 years old. An affluent demographic who can afford to eat well, own, maintain and decorate one or more homes, buy cars, travel and have a portfolio of income generating investments.
Media Advisors - Advertising Agents
Business Communications is accredited to book all media channels (exclusive of TV) and provide creative services, design, branding and packaging for products or services.
PR: Public Relations and Consumer PR Services
Writing a media-release based on a client brief, the reason is often to bring a new product or service to market. The release is sent to a media list relevant to the target market. For consumer PR outcomes are often a feature published in a consumer magazine or digital EDM or a Social Media post or video made by an influencer with product image and text, including hashtag and website-linking to client social media.
Business Communications places many ‘Business Profiles’ in the business media, for example, NZ Herald weekly ‘Small Business’ feature; it may be a business profile about export success and the story of how and why the business started, featuring its new product or service their ‘points of difference’ and direction for future growth. By law companies listed on the NZX have to send all shareholder/stakeholder news to the NZX first. We often pitch for a business profile on the CEO, or CFO of a listed company to premium business publishers, for example NZME, Stuff, NBR, Newsdesk, Radio NZ Business, and TV One and 3 Business News.
Business Communications can create a new website, or a website upgrade, plus write and edit the text, assist with structure and navigation to touch points that generate a lead-form or online sale.
Your Company’s Communications and Business Goals
If you have specific sales/marketing/business goals that require a communications strategy or advice, we would appreciate the opportunity to talk to you.
Based on a brief, our team will create an original communications plan, choosing from a strategic blend of media across Digital, Social, PR and Traditional Advertising. A plan created specifically to reach or exceed your goals. For a no obligation meeting or to discuss a brief, please contact us anytime. Geographic location is not an issue we have clients off-shore and across both islands.